1. Introduction

Edequity AI Limited ("we", "us", "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website edequity.ai and use our services.

We are registered in England and Wales. Our registered office is at 17 Brunel Way, Segensworth East, Fareham, Hampshire, PO15 5TX.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2. Information We Collect

2.1 Information You Provide to Us

We may collect personal information that you voluntarily provide when you:

• Fill in forms on our website (including contact forms and newsletter sign-ups)
• Correspond with us by email, phone or other means
• Request information about our products or services
• Enter into a contract with us for our services

This information may include:

• Name and job title
• Organisation name
• Email address
• Telephone number
• Postal address
• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on those pages
• Referring website
• Date and time of visit

This information is collected through cookies and similar technologies. Please see our Cookie Policy below for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Processing your enquiries and delivering the products and services you request
• To communicate with you: Responding to your questions, sending service-related communications and, where you have opted in, sending marketing communications
• To improve our website: Analysing how visitors use our website to enhance user experience and functionality
• To comply with legal obligations: Meeting our legal and regulatory requirements
• To protect our legitimate interests: Preventing fraud, ensuring network and information security, and enforcing our terms of service

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., marketing communications)
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract
• Legal obligation: Where processing is necessary to comply with a legal obligation
• Legitimate interests: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests

5. Data Sharing and Disclosure

We may share your personal information with:

• Service providers: Third-party companies that perform services on our behalf, such as hosting providers, email service providers and analytics services
• Professional advisers: Lawyers, accountants and other professional advisers as necessary
• Legal requirements: When required by law, court order or governmental authority
• Business transfers: In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business

We do not sell your personal information to third parties.

6. International Transfers

Your personal data may be transferred to, and processed in, countries other than the United Kingdom. Where we transfer your data outside the UK, we ensure appropriate safeguards are in place to protect your data, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. The retention period may vary depending on the context and our legal obligations.

For enquiries that do not result in a business relationship, we typically retain data for up to 2 years. For clients and business contacts, we retain data for the duration of our relationship plus 6 years to comply with legal requirements.

8. Your Rights

Under data protection law, you have the following rights:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can request that we correct inaccurate or incomplete data
• Right to erasure: You can request that we delete your personal data in certain circumstances
• Right to restrict processing: You can request that we limit how we use your data
• Right to data portability: You can request a copy of your data in a machine-readable format
• Right to object: You can object to our processing of your data in certain circumstances
• Rights related to automated decision-making: You have rights regarding automated decision-making and profiling

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include encryption, access controls, regular security assessments and staff training.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

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Cookie Policy

Last updated: January 2026

13. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide information to website owners, and enhance user experience.

14. How We Use Cookies

We use cookies for the following purposes:

14.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas. The website cannot function properly without these cookies.

Cookie Name	Purpose	Duration
cookie_consent	Stores your cookie consent preferences	1 year

14.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.

Cookie Name	Purpose	Duration
_ga	Google Analytics - Distinguishes unique users	2 years
_ga_*	Google Analytics - Maintains session state	2 years

14.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences. If you do not allow these cookies, some or all of these services may not function properly.

15. Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer.

You can also control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored and delete them individually
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies
• Delete all cookies when you close your browser

Please note that blocking all cookies may affect the functionality of our website and other websites you visit.

For more information about managing cookies, visit www.allaboutcookies.org.

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16. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

17. Complaints

If you are not satisfied with our response to any complaint or believe our processing of your data does not comply with data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):